Against planned obsolescence

ntroduction: In a world where planned obsolescence has become a major concern for many consumers, some companies have chosen to take a different approach by offering resilient and durable products. Aquatech BM, a company specialized in the design of quality devices, stands out for its commitment to the fight against planned obsolescence. This article will explore Aquatech BM’s approach and highlight its impact on the market for sustainable devices.

Historical Background of Planned Obsolescence: The concept of planned obsolescence was first introduced by Alfred P. Sloan Jr. in 1924 in the automotive industry. Sloan proposed an annual model where the design of cars would be regularly modified, which he called “Dynamic Obsolescence.” This idea was later criticized and referred to as planned obsolescence. In 1932, Bernand London popularized the term “Planned Obsolescence” in his pamphlet titled “Ending the Depression Through Planned Obsolescence.”

Aquatech BM’s Approach: Conscious of consumers’ concerns about planned obsolescence, Aquatech BM has adopted a different approach in its business model. The company focuses on inventing new products that are as resilient as possible, thereby encouraging the market to produce more durable devices. Aquatech BM places great importance on the quality and durability of its devices, emphasizing long-term customer satisfaction.

Aquatech BM’s vision of sustainability translates into the use of high-quality and rigorously tested materials, ensuring long-term results. The first machines we designed are still present in the market and continue to function optimally. We prioritize the design of models that are easily repairable, promoting a circular economy and waste reduction.

Unlike some companies that strive to make their devices irreparable, Aquatech BM actively promotes the repairability and durability of its products. We understand that the ability to repair and maintain our machines is crucial to ensure their longevity and maximize their value for our customers. This also contributes to reducing environmental impact by extending the useful life of equipment.

While this approach may seem contradictory to revenue-focused business models, at Aquatech BM, we firmly believe that economic growth and environmental responsibility can coexist. We pursue our growth by focusing on inventing new products that meet market needs while remaining financially attractive.

By working proactively to develop sustainable and economically viable solutions, we are confident in our ability to sustain growth while remaining true to our commitment to sustainability. At Aquatech BM, we believe in a balanced business model that benefits our customers, our company, and the environment.

Engagement towards Sustainability: Aquatech BM positions itself as a leader in the design of sustainable devices. The company implements environmentally-friendly manufacturing practices and uses high-quality materials to ensure the strength and longevity of its products. By opposing planned obsolescence, Aquatech BM promotes responsible consumption and encourages a shift in consumer purchasing habits.

Impact on the Market: Aquatech BM’s approach has a significant impact on the market for sustainable devices. By offering resilient and durable products, the company demonstrates to consumers that it is possible to turn to sustainable and quality alternatives. This approach encourages other market players to reconsider their practices and develop more durable products, contributing to a reduction in planned obsolescence within the industry.

Conclusion: Aquatech BM distinguishes itself through its commitment to fighting planned obsolescence in the market for sustainable devices. By offering resilient and durable products, the company positively influences the market and encourages more responsible consumption. Aquatech BM’s approach demonstrates that it is possible to create high-quality products that meet consumers’ needs while minimizing environmental impact. As a visionary company, Aquatech BM paves the way for a future where durable devices become the norm rather than the exception.


Sloan, A.P. (1924). Annual Changes in Automobile Design. The Journal of Business of the University of Chicago, 1(3), 261-268. London, B. (1932). Ending the Depression Through Planned Obsolescence. Brochure. L’Obsolescence Programmée – Rapport d’information, Commission du développement durable et de l’aménagement du territoire, Assemblée nationale (2013). Plouvier, J. (2019). L’obsolescence programmée, une pratique en voie de régulation. Études de l’OCDE sur l’innovation pour des systèmes durables, OCDE Publishing. Environmental Protection Agency. (2021). Sustainable Materials Management: Non-Hazardous Materials and Waste Management Hierarchy. Retrieved from: